Apple Beats: What is Tim Cook-ing up at Apple?

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Last week I was in New York for TechCrunch Disrupt. I got some great videos and tons of awesome footage of Times Square. However, when I returned my back decided to rebel from carrying 40 lbs throughout the city. Its been a tough weekend of recouping.

Before the back siezed up I was able to hit some Friday garage sales with my brother. We hit an ultimate score – 2 totes full of in-box Spawn and Star Wars figures. We got it for a deal and are figuring out the next steps. If anyone wants to buy some, let me know.

Last night’s TWIGG had a lot of great news. The Glass teardown found the device cost $150 to make – $200-250 with software and R&D. We had to ask why Glass was still $1,500.

HP sent me 2 new devices which I have put into use immediately. The Elitebook Folio 1040 G1 is an Ultrabook that I actually took to New York with me. It did a great job in creating some of the videos I am pushing this week. The battery life is awesome and it even has wireless, bluetooth and NFC connectivity.

 

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Geek Smack: Apple Beats – How the Audio System can Kick Apple into a New Gear

Monster must be kicking themselves. Apple came in and took away the Beats line for 3.2 billion. This makes Dr. Dre the first hip-hop billionaire – and he deserves it for making a device everyone wants.

People are scratching their heads and even criticizing Apple for getting the headphone giant – saying they don’t need Beats. Yet its more than just a company they bought out.

It was major competition.

This year, Beats launched their own major music service in competition with Apple iTunes. It might be the way Apple will finally break down the walled garden of iTunes – Beats Music being that hammer. iBeats Music might become a cross-platform music system for Apple, Android, and Windows. Not to mention strengthening the AT&T partnership since Beats music already works with the 4G service. Imagine some of your new Android users finally getting to bring over those songs you purchased when you had an iPhone…

But its more than just iTunes and headphones. Its about all things audio.

Lets look at it through the automotive industry. Apple now has a major car audio system that could rival Sony, Karman-Harden, and other in-car speaker manufacturers. This could bring a new competition into the in-computer car business. Maybe even a ViOS – an in-vehicle Apple operating system.

Beats is a top brand – the average headphones cost consumers $100 or more. Celebrities and sports stars already publicly wear the headphones. The exposure alone might be worth the 3.2 billion.

The Verge is hinting the acquisition wasn’t as much for the headphones as for the wearable technology standpoint. They speculate the purchase was for Dr. Dre and Jimmy Iovine to eventually promote the upcoming Apple iWatch.

Still, Beats brings entry into areas that Apple hasn’t been. It definitely takes Apple further down the music rabbit hole. New iPhones could get headphones everyone wants and a cross platform music system that could change the landscape.

If anything, think of it this way: Facebook bought Instagram for the users. While Beats only did about Ten million pair last year that is ten million possible new users to Macbooks, iPhones, Mac Pros, and more.


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Geek Smack! is a weekly video show and podcast that comes out every Tuesday evening. Your host: Jeffrey Powers – talks tech news, IT news and geek news for the week. Geek Smack! is ©2014 under a Creative Commons no-deriv license. The cold never bothered me anyway. If you would like more information about what is technology, recent news, Geekazine, and Jeffrey Powers, feel free to contact him. Jeffrey Powers does interviews, just ask!

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