North Plains on Digital Asset Management – NAB 2013
Video is critical in communications of relevant content as quickly as possible, but maintaining control of your brand and marketing message. Eric Courville of North Plains talks about recent acquisitions that allow them to merge web and marketing video production with broadcast oriented management of digital assets. The Northplains platform makes assets available under controlled management for large organizations such as Turner Broadcasting, that have millions of assets that must be cataloged
Finding the content quickly and getting it deployed over a variety of platforms are critical business success factors. Calvin Zito, @ HPStorageGuy discusses the role that HP Express Query technology has in their products.