Businesses often perceive value in terms of the features developed at the engineering level but smart and innovative companies understand that the role product design plays in development is as, and often more, important for long-term sales and customer acquisition success. Now that connected devices have been on the market for some time – design is more important than ever. It may be hard to believe, but the IOT surge of devices started to hit the mainstream over 10 years ago now and expectations are that there there will be over 25 billion connected devices in 2019 – with the full number expected by Statistica to be 26.66 B. Standing out in this crowded yet still robust field is often a matter of design, integration and usability – with beauty, brand, and ease of use coming to the forefront of importance. This panel of experts will explore the evolving world of designing for connected consumers and how great design thinking can make the difference between companies and products that make it – and those that don’t.
Claire Chang, moderator, Nichole Rouillac, Michael Sprauve, Linda Elkins
Geekazine LIVE! was at Hardwarecon 2019. We put together 16 great session videos for you.