Portman Wills is the head data monger at GSNgames.com (Game Show Network). Brought in via acquisition in 2011, Portman’s job is to collect data to make the games better. GSN games is a more laid back game that caters to an older female audience.
Portman talks about how they work different than games like Farmville or Angry Birds. They have famous games like Steve Meretzky who leads a team of designers that come up with the next cool game. GSNgames is a support organization behind it. If they have two ideas on how a game should play out, Wills team A/B tests the games and comes back with the feedback for the direction to go.
We continue to talk about in-app purchases in “The Pinch” – where you make the game difficult enough where some would pay .99 to get out of the level. Wills talks about how people will do in-app purchases.
Finally, we talk about a game coming soon (already on Android). You’ll have to watch the interview to find what game it is.