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We started with Chris Hook from AMD. He showed me an old gas pump turned into an Android controlled MP3 station. The player had screens on both sides of the Texico Fire Chief pump. Complete with the lighted bulb sign on the top.
It wasn’t SXSW without some musical instruments. A bass drum and a guitar both were fixed up with AMD computers inside. The guitar was even playable (once the strings were put back on). It was pretty amazing the AMD boards inside – from their Gizmo embedded board to the Fusion A series and all in-between.