Andy McCaskey talked with Lauren Offers from Aurasma at NAB 2013 about the newest mobile Augmented reality platform. Adding a visual search, you can point your phone at an item and get video, audio and more. You can even create your own Auras to bridge the physical world with the digital.
For example, you could point your mobile device as Carrie Underwood and you could easily download and purchase video and music. Same thing with Spiderman – pointing to the picture pulls up a game you can even play offline.
Also check out my episode of iPad365 on Aurasma