I took a trip down to Milwaukee, Wi with my fellow MadisonSMC members Wendy, Brian and Marvic to meet Gary Vaynerchuck. He was promoting his new book – the Thank You Economy. We went down for the Tweet-up, then to listen to him speak.
It was a pretty insightful night. I really enjoyed how Gary discussed the current campaigns and how they are not pushing specials or free merchandise. One instance, they gave away something to a twitter follower that had nothing to do with wine and ended up with a customer for life.
This is a very interesting listen. Sit back and enjoy.
Video Sponsor: GoToMeeting makes it easy to collaborate online with anyone anywhere. Try it free.