I took a trip down to Milwaukee, Wi with my fellow MadisonSMC members Wendy, Brian and Marvic to meet Gary Vaynerchuck. He was promoting his new book – the Thank You Economy. We went down for the Tweet-up, then to listen to him speak.
The group got there at around 4:30 pm where we met up with Chad Schomber and Katie Felten among other new faces to me. They all were tweetin, standing in line waiting to get their book signed.
It was a pretty insightful night. I really enjoyed how Gary discussed the current campaigns and how they are not pushing specials or free merchandise. One instance, they gave away something to a twitter follower that had nothing to do with wine and ended up with a customer for life.
This is a very interesting listen. Sit back and enjoy.
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