Sometimes in this world of podcasting, the tables turn and the interviewer becomes the interviewee. That is what happened with Bobby Lehew’s 7 Minute Smarketer podcast. I sat down with Bobby and talked about one thing to make him a smarter marketer.
Of course, the stakes were high. If I didn’t make him smarter, I would have to buy him a beer.
I talked about what I knew – Evergreen content. How it can be an important part of your website, and how you never know something becomes evergreen. People’s favorite podcast episodes could become life lessons for them.
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