We all are looking for ways to put more meat into our posts, while helping with SEO. Search Engine rules state that within that algorithm, the more links we have, the better. Therefore, linking to related information – especially from within your own site – is a key to ranking better.
Outbrain is a program that lets you do just that: link to information that relates to the article at hand. It takes your keywords and puts related links on the bottom of the post. It can be internal or external links, completely controlled by you.
We talk with Kate from Outbrain about how this system works and any other particulars involved.