Sleep Pods to Promote FX new TV Show “The Strain” – SXSW 2014

Walking the streets of Austin for SXSW does two things – it destroys your shoes and it tires you out. That is why I stopped into this building, which promoted rejuvination and relaxation through . I ended up getting to know more about this area and the new TV show called “The Strain” (coming in July).

In this video, I talk with Raimy of FX Networks, talking about “the Strain Transformation Station”.

About the Sleep Pods

Within the quiet area were pods which you could crawl into for 30 minute power naps. Within the pod, you could watch part of the new TV show “The Strain”, you could have listened to a couple chapters in the book “The Strain” by Guillermo Del Toro and Chuck Hogan. or you could just sleep.

When done, you are treated to their branded energy drink and sent on your way to experience more of SXSW.

About FXs New TV Show “The Strain”

Like I said, this is based off Del Toro’s book. He also is director of this show. It stars , , Natalie Brown, David Bradley and more. The show is based in when an unscheduled Boeing 777 stops on JFK’s runway. With no communication, the is called in to examine the plane.

The plane brought a contagion which would spread through New York. The plague strikes people as they turn into a vampiric soul.

The Strain will be on the FX network starting in July. The book is part of a trilogy by Hogan and Del Toro.

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