Snoball: Donate to Non-Profit Charities by Setting Triggers – CES 2012



Wesley Faulkner is the Digital Strategist of Snoball. He joined us on the Live coverage to talk about this great website. Snoball is a great way to get to non-profit organizations. Log on to Snoball and set up a trigger to give to an organization.

Example: You can set a goal, and when you do, you can donate to a cause. So if so many people did this on social network (like on , checkin on Foursquare, with a hashtag), I could give X amount of dollars to my of choice.

This also works with businesses – after so many follows, a business could donate to their charity. So many reviews, they donate. And if a Snoball goes viral, you can place a cap on your donations so you don’t give more than you can afford.

There are over 1.6 million nonprofits to send donations to. These are 501C and 170C non-profits, as registered by the government. Start a Snoball, Share a Snoball and see the good.

For instance, there is a Snoball right now that when Jeremy Lin scores, someone is donating 5 cents to Garden of Dreams Foundation.

They are working on defined categories, but you can definitely search for local to give money to. There is no “random” option, but Snoball does feature that you could get behind.

This is all tax deductible. You can get a report at the end of the year who you gave money to.

Interview by Jeffrey Powers of Geekazine and of Geocaching World

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