They gave away $150,000 at MashBash and another $250,000 after the event.
YappEm is a app that lets you earn coins that turn into gift cards. You can get cards from any of the major brands.
To find out more go to Yappem.com
I also walk around MashBash – Mashable’s yearly SXSW event. This year it was at Speakeasy. 3 levels of bands, DJ’s and other events. A fun time talking to people and enjoying the evening.