Today I stopped at the registration booth at SXSW. This is where you get your passes, bag, press tags and even housing information. Within the first day I ran into a bunch of friends including Jeff Cutler, C.C Chapman and Ewan Spence whom I saw while sitting on the Game of Thrones throne. Actually, I got to see more of Ewan Spence than I wanted to.
I also walked around the center a bit to talk about merchandise of SXSW and how people get around the event. An amazing day with some great parties in the evening.