Ford Edge Drive Keynote Part 4 – Amy Marentic on Who will Buy Ford Edge

The final part of the video is Amy Marentic talking on who will buy the Edge, a Crossover or a brand new vehicle for that meaning. With 27 competetors, the is the oldest and the most purchased. 70% are loyal to buy a new Ford.
Another statistic is that Edge growth is up 33%. Amy notes that this vehicle is one women love to drive it. She also goes through the key purchases and features.
Alan then took the and talked about where we are driving.

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