According to the story, Cisco is banking on having designed a box that is easier to administer and manage in a network environment. Two excerpts:
“The way you get high-performance data centers is through very tight integration between storage, computer and network,” Sam Wilson, an analyst at JMP Securities LLC in San Francisco, said in an interview. “Cisco is entering a world where it historically hasn’t played.”
“We never enter a market from the standpoint of just a box,” (Cisco CEO John) Chambers said today. “We enter it with the idea of an architecture.”
This sounds almost like a holistic view of networking.