Coke and No Smile: Could “Share a Coke” Social Experiment Backfire?
A couple weeks ago, Coca-Cola created a new social campaign – sharing a coke with a friend. On the side of the bottle, they put different names for you to share a Coke with. But does this social thought work, or backfire for sales of Coca-Cola? Coke is a major soda manufacturer. For years they […]